Video Production Services In Social Networks

Posted by video production services on November 26th, 2018

Another trend that will continue and accentuate is the relationship between social networks and video. It is an obvious fact that social networks are facilitating the creation and diffusion of video, both in deferred and live.

Facebook is also prioritizing the organic reach of video compared to other types of content and this has made it currently positioned as the second largest video provider in the world, just behind YouTube.

In addition, advertisers invest more and more in Facebook Ads because in addition to its internal reach it also offers them visibility outside of Facebook through the Audience Network.

Online investment

Although it is a constant in recent years, we can not leave out of this list the increase in investment in both video and online advertising. In 2018 they will continue to increase budgets for the online video production services of online video and advertising on this content. We return to support Zenith data to see that the advertising associated with online video increased in 2017 by 23% over the previous year, to 27,200 million dollars. And the trend will continue to rise and at a good pace in 2018 and 2019, approaching 40 billion dollars in 2019.

Video Production Services Strategy

There are still many companies that limit their Video Marketing strategy to open a YouTube channel and publish a couple of corporate videos. This was not enough in 2017, so in 2018 it will still be outdated. Posting a video on YouTube from time to time does not work as a strategy. You need a solid strategy and tools to help you carry it out. You know that the Internet is video, that the user prefers to see before reading, and also wants control.

With all this information you can work on a strategy that gives you good results and helps you increase profits. Especially if that strategy has the support of a tool, which brings us to the next and last key.

Video Marketing Software

To optimize their strategies and maximize profits, in 2018 companies will need to have the help of some Video Marketing software that allows them to optimize their online video production services. You could nail a nail with the help of your hands and a stone. But a hammer would save you time, effort and frustration. The human being has always needed tools to evolve and Video Marketing also offers very good and effective tools. We recover a data of this year that will give us that perspective.