Brand promotion should pay attention to several principlesPosted by gongyu888 on January 27th, 2019 1. Publicity content creativity should focus on communication and docking with tourists. Different media, different groups of people, different requirements, to optimize the content of creativity, presentation, better resonance with tourists, to impress consumers. 3. Publicity needs to create some big events and do some cooperation with big brands to guide the market. For example, in the early period of the opening of Maya Water Park in Shanghai in 2014, we made a brand-new publicity of the opening of Maya Water Park in Shanghai Bund, which formed a social hot spot, and conducted a lot of interaction online and offline at the same time. In the process of water park management, cooperate and interact with all kinds of film and television programs and entertainment programs to enhance their influence. 4. We must pay attention to the needs of new media, especially mobile media and cross-screen interaction of mobile terminals, and strive for money. For example, in the early days of the opening of Maya Water Park in Shanghai this year, we made a pre-heated speculation in the media, and realized the pre-sale of 100,000 early bird tickets during the experience period. Like it? Share it!More by this author |