Simple Guide To Getting More Google ReviewsPosted by Mh Shamim on February 5th, 2019 Now more than ever it’s important for businesses to get Google reviews. In addition to giving a boost to your business’ visibility there are a number of benefits Google reviews can bring to your business. Why Are Google Reviews Important?Google reviews increase trust and credibility: This might sound strange, but a vast majority of people (84% to be exact) trust online reviews as much as recommendations from family and friends as long as they meet certain criteria like authenticity, is in the right industry, or you have multiple reviews on the same site. Because Google is one of the most used, and most trusted search engines, people are willing to give trust and credibility to Google reviews more than reviews from less trustworthy sources. This means understanding how to get Google reviews is more important than ever. Google reviews influence purchase decisions: Online Google reviews can be just what a consumer needs to push them from consideration to purchase. A lot of times when consumers are reading Google reviews they are looking for confirmation that they are making the right decision. And positive online reviews can do just that, but the opposite can also be true. If your business has a low star rating or a lot of recent negative Google reviews, customers could be pushed to the competition. Knowing how to get Google reviews and also how to understand what your reviews mean is a big deal. Don’t believe me? A recent survey said that 13% of consumers wouldn’t even consider purchasing from a business with a 1- to 2-star rating. Google reviews improve local search ranking: One of the biggest benefits that online reviews bring to your business is a boost in local search ranking . This is important because if customers can’t even find your business when they are looking, how can they possibly make a purchase from you. Knowing how to get Google reviews helps with rankings and revenue. The impact of online reviews on your Google Maps listing helps your business stand out from the crowd. More importantly, it means your business is highlighting the fact that you offer a great service, great product and that customers love you. Getting Google reviews by interacting with customers Once your business listing is claimed and you’ve taken the time to optimize it, now it’s time to start collecting Google reviews and interacting with customers. When it comes to collecting Google reviews, you shouldn’t let them come in organically. You should make a proactive effort to ask all of your customers to write a Google reviews. We previously mentioned that 70% of consumers would be willing to leave a review for your business if you ask them. What we left out in that state is that 20% of those who said they would leave a review ultimately didn’t. One of the main reasons customers who are more than willing to leave a review fail to do so is sometimes the process can be difficult and cumbersome. They don’t know where to go on Google to leave a review or you send them an email with a link, but there are too many steps and they ultimately bail before actually leaving a review. To prevent this from happening, you need to make the process as frictionless as possible. This can be accomplished by implementing an online review management platform that streamlines the invitation process and makes it ridiculously easy for your employees to invite customers and for your customers to leave reviews. A good online review management platform will also utilize text messages as the primary channel for invitations. Doing so can result in a significantly higher response rate and enables you to collect as much as 15x more Google reviews than traditional email based platforms. Tips to Get More Google reviews Implementing an online review management platform is a good place to start, but if you really want to see the online reviews roll in you should consider doing the following: Determine the right timing of the invitation: You know that you need to ask your customer to leave a review, but the problem you run into is it’s not always clear when the best time to invite your customers. In our experience, the best time to ask is when there’s some downtime in the sales process. For example, in the auto industry, a good time might be after the sale is completed and the customer is waiting in finance. Your customer is just going to be sitting there anyway, so why not ask them to leave a review and walk them through the process. Set the expectation for the review: After you’ve determined the right time to invite the customer, now you can start setting expectations for what you want them to do. When setting expectations, you should let the customer know:
Eliminate barriers: The harder it is for customers to leave reviews, the less likely they will be to leave a one. That’s why you need to make it as easy as possible, and if you’ve implemented an online review management platform as mentioned previously, you’re headed in the right direction. Paid Reviews: You can use any trusted company to buy Google reviews. Google reviews should be an integral part of your digital marketing strategy. They help increase your visibility, build trust and credibility with consumers, and help push consumers through every stage of the buyer’s journey. If your business is taking proactive steps to secure reviews, it should see both an increase in traffic to its website as well as to its physical location. Source: www.podium.com Like it? Share it! |