4 PPC Marketing Trends That Gained Popularity In 2019

Posted by anoop on April 20th, 2019

Last year, PPC marketing saw some of the extensive changes and advancements in their tools and techniques. The targeting options, features and other enhancements in the PPC tools including the Google AdWords, Bing Ads and Amazon are definitely one of the hot trends in digital marketing to promote your brand.

In 2019, there are some of the PPC marketing strategies and tactics, which actually gained immense popularity. Therefore, for PPC marketers, it’s pivotal to take a peek at the essential PPC marketing trends to improve and grow your business.

1.Voice Search in the Mainstream

The voice-activated technologies and Google assistants are one of the prevailing PPC marketing trends and in the immediate future, the rise of the voice search will definitely going to be double. Hence, your brand has to incorporate voice search advertising strategy to meet with the upcoming challenges due to its inevitable rise.

2. Advanced Audience Targeting

Whenever it comes to target the audience in paid advertisements, Facebook is what catches our attention at first, right? Well, there are other platforms as well, which are keeping pace with the trend, specifically Google. Now, you can easily select your target audience in PPC Ads to fetch the visitors or leads at your landing page. Take advantage of the advanced audience targeting settings to make the most of your spending on Google AdWords.

3. Exact Match Keyword Category

In September, 2018, Google had made some amendments in the exact match keyword category with some substantial updates. Now, the exact match keywords will match with the close variants of keywords. To understand this concept, here’s the example. If there’s any particular keyword such as ‘Luxury hotels in Mussoorie,’ now it will match with the ‘5-Star Hotels in Mussoorie.’ Google AdWords is now more about the demeanour and purpose of the visitor and less about keywords.

4. Amazon Advertising

Amazon advertising is absolutely one of the hot streaks in 2019 and proved to be an effective PPC strategy for marketers and retailers. Amazon advertising is specifically successful for E-commerce or retail brands to promote their products through sponsored Ads. After Google and Facebook, it’s Amazon which is emerging as one of the rapidly expanding advertisers. The benefit of the Amazon ads is that it has impactful buyer intent. Hence, to reach the buyers of your products, Amazon advertising is definitely profitable for your retail brand.

Hopefully, the above-mentioned PPC marketing trends in 2019 will help your brand to generate more leads through integrating the successful PPC strategies. Alternatively, you can contact Digital Mazic, a leading PPC company in Delhi, which provides distinct PPC marketing services to its clients. This PPC advertising company in Delhi deals with the broad array of PPC marketing services to serve their clients with the latest trends.