How to be really good at digital marketing in 2019?

Posted by piya salvi on June 22nd, 2019

Introduction

The advent of the internet has opened up so many doors for business owners and companies alike. They are no longer confined to traditional modes of marketing which include brochure distribution, TV commercials or hoardings etc. Companies and business owners can now take advantage of the internet and help promote or sell their products and services with the help of it. This is the concept of Digital marketing. Digital marketing includes many tactics and strategies such as floating ads on Blogs, Websites, and social media or partnering with other companies online to reach out to a wider range of audience. The list goes on and on.

So here are some tips on how to be really good at digital marketing in 2019.

Search advertising related tips

1. Recognize the patterns of different search engines such as Yahoo, Google, and Bing before proceeding with your ad campaign

2. Optimize and customize the URL to make it sound more relevant to the product or service you want your ad campaign to be about

3. Ensure that you include the target and strategic keywords in your headlines so that the search engine can pick it up easily.

Website related Tips

1. In case you have not updated your website in ages, it is time to do so your website would feel and work according to today’s fast and aesthetic standards.

2. One big concern is that you need to make sure your website is mobile friendly, statistics show that nowadays, 80% of internet users are now making purchases through cellphones

3. Make sure that your Site’s metadata (Tags, alt text, description etc.) are all appropriate.

Tips for SEO

1. If you have a business blog, it is important for you to create original and relevant content for the search engines to pick you it easily.

2. Always enable share buttons on your website so the readers would be able to share your content on their social media. This will help you generate more traffic.

3. Optimize Google + account and mention the company’s details such as address, phone number, closing hours, etc. Also, provide pictures and details for Google map accessibility

Tips for Social media

1. Always be very careful when dropping posts in social media, you will not be able to retract what you said as the readers will be able to screenshot and spread anything inappropriate.

2. It is a given that most of a company’s employees might also be on social media, impose social media policies that would stop employees from sharing vital confidential information online.

3. If you are willing to make use of a trending Hashtag, always make sure that you know where it originates from to save the company from embarrassing situations.

Conclusion

Digital Hangover is one of the most prominent and professional Digital marketing agency in Navi Mumbai that excels in making necessary research and then implement the developed strategies to enhance the outreach of the clients’ website and ensure that the firm is able to make a strong online presence and develop the potential to attract the customers and increase internet marketing and internet sales.