Search Engine Optimization: The Organic Aspect Of Digital Marketing

Posted by Lisa Warner on October 14th, 2019

Considering the current competition in the online marketplace, your business should have a well-defined digital marketing strategy with an equal contribution of paid and organic marketing. The organic part of digital marketing improves the traffic and visibility of your business naturally. The paid or inorganic part of digital marketing promotes your business through paid ads by bidding for the ad space in order to enhance online visibility for targeting your customer base. Search Engine Optimization (SEO) is the most important aspect of organic marketing. SEO targets to improve your website’s ranking in the SERPs and increase its conversion rate ratio.

Search Engine Optimization: A Brief Note

Every search engine uses multiple ranking factors to provide relevant results for a keyword and thus, a better user experience. Google uses more than 200 ranking factors and an algorithm to crawl and return them in search engine ranking positions according to their relevance to a particular search query. The ranking factors and the algorithm used by Google or any other search engines are not known. Search Engine Optimization is the process of optimizing your website’s content to improve its ranking in the search engine’s results page and therefore, its organic traffic.

The basic purpose of SEO is to make it easier for a search engine to understand the content of your website and decide its relevance to its user’s search. As such, every minor thing you do to help search engine crawl and categorize the content of your website is an SEO effort. The next section lists top tips and tricks that will help you with the SEO of your website.

SEO Tips and Tricks: How to Improve the Ranking of Your Website?

Blog Outreach and Guest Blogging

Backlinks are one of the top ranking factors used by search engines. Getting backlinks from websites with high Domain Authority (DA) plays a significant role in the ranking of your website. Apart than optimizing your website for search, blogger outreach and guest blogging are excellent ways you must explore to increased exposure for your business. When you connect with bloggers from your industry, you outreach prospects like never before.

Guest Blogging and Blog Outreach are two proven methods to get backlinks for your website.

Using Relevant Keywords

No matter how old-style using keywords might sound, it is a crucial ranking factor. Use keywords in web pages, pillar pages, and blogs you want to rank your website for. For instance, if you are a plumbing company in Toronto, try using the combination of plumbing, company/services, and Toronto as keywords in your website’s content.

Caution: Don’t overdo it. Over-stuffing keywords in the content of your website can be harmful. Search Engines have algorithms to recognize and mark content with keyword stuffing as irrelevant.

Optimizing URL Slugs

URL slug is the part of the webpage’s URL that explains its content. The yellow marked part (web-development) in the above picture is the slug. Optimize URL slugs of your website to be concise and exact explanation of the content on each web page. It is advised to use relevant keywords in the URL slug as it will help search engines to categorize and decide the relevance of your webpages. 

Tip: Toronto digital marketing experts say that optimizing MetaData - tags, descriptions, and titles, boosts the CTRs of your website. Increased CTR contributes to your SEO efforts for a website.

To Sum It Up

As mentioned, search engines use over 200+ factors to rank a website. The use of analytics to pinpoint the exit pages and to optimize conversion rates is just as important. Hire SEO and digital marketing experts to boost online visibility and to drive meaning traffic to your website.