One of the most important keys to the success of any online business is to achieve a good search engine optimization. To achieve this, we will need a good strategy. And for that we will need the services of a good SEO agency.
But not everybody will succeed in launching a SEO using just a bit of knowledge and determination. More is required to overcome your contest that is growing intense on the market.
To choose the best SEO agency we must take into account a series of factors that, in many cases, are hidden and do not reflect reality. The problem is that many agencies still use old SEO strategies that currently do not work and in fact, can result in penalties. Therefore, in order to choose the most appropriate SEO agency, it is better to properly assess the following aspects:
To focus on your business The most efficient SEO agency will take enough time to understand your business model, your goals and objectives. It will also strive to understand your current market position to, depending on it, offer you the professional guidance you deserve, and jointly, define the strategy that suits you.
Analysis of your website If you visit an SEO agency and see that it has already analyzed your site, showing you the indexing problems of your website, the amount of incoming links, the profile of the site, the possible technical problems and others, you can be sure that it is a Serious agency and committed to the project.
Look at your positioning on google Search on Google with a term related to SEO positioning, such as "web marketing" by adding the name of your city. Ideally, your chosen agency will appear among the first search results. If not, how can you guarantee that your site will rank the highest in the Google ranking if it does not do it with yours?
Check the ranking of other customers Ask them to give you a list of competing keywords to determine the ranking of others of their customers. If they make excuses or show disinterest in giving you that information, you can start looking for another SEO agency, because they surely cannot demonstrate good results.
Make sure about the cancellation policy
What will happen if in the future you make the decision to end the employment relationship with that SEO agency? Before signing anything you should thoroughly review its cancellation policy, especially issues such as removing links or reducing optimization on the page.
How will you receive the reports It is important that you be clear about the way in which the agency will be accountable. Will they give you monthly reports with all the details of SEO management or will they do so through the acquisition of links? To inform you if the results will be delivered to you in printed documents, sent to you by email or even if the agency is willing to give you proof of its activities.
Finally, you must pay special attention to the agency you hire being kept up to date with the latest tools in the sector. The provision of SEO services is very dynamic and is constantly evolving, so if you notice that you are using obsolete practices or methods, it is best to find another company.
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basshopper Joined: December 22nd, 2018 Articles Posted: 251
