Tips for E-Commerce Business

Posted by shahzeb on October 28th, 2019

With the share of digital ad spend growing at a speed that seems to shock even the advertisers, it is not at all surprising that the competition in the business is now cut-throat. Digital ad spend has been increasingly tremendously every year and is expected to rise by a record estimate of 39.3% by 2019. It is no longer a question of when, but of how retailers need to focus more on optimizing paid search to optimise relevant traffic to their site.

Here are some eCommerce solutions for online retailers to help them harness the benefits of a PPC campaign to the optimum.

• Segment campaigns

Segment the campaigns – meaning retailers can benefit more from a PPC campaign by categorising the ads on an individual level. For instance, for the keyword “men’s clothing,” a better idea would be to segment the products into groups such as ‘formal shirts’ ‘casual shirts’, ‘formal trousers’ ‘casual trousers’, ‘polo tees’ ‘round neck’ tees’ etc. This is better than having a single ad group as it will let you have more control over the bids, which otherwise lead higher CPA. Using Google Shopping and AdWords are highly encouraged as these campaigns let you to bid at a product or keyword level. If you are not sure as to how to suitably categorize your products, it’s recommended that you hire a trusted  company from Delhi to help you recognise keywords and categorise audiences.