Event Management Industry Has Grown 81% in 2019 – Here’s Why

Posted by Leon Edwards on November 26th, 2019

When it comes to the industry of event planning and management, the saying “leave it to the experts” is very much relevant. Managing an event takes time, energy and meticulous planning. There are so many logistics variables that need to be taken care of, often just the basic blueprints of an event can be overwhelming enough for one person. Events play an important role in growing brand awareness, activation, and cross-channel promotion. 

There are many advantages to hiring an event management company. For one, you’re outsourcing the team to manage the function entirely, so you can focus your efforts elsewhere. Here are our top benefits to hiring an event management company for your next function.

Event Planners Are Dedicated to The Event

Hiring an event management company means you have a team of people solely dedicated to the success of your event. Their entire job revolves around the project that is your event, so all of their efforts are going towards it. If you have in-house staff organising an event or function for your company, their time will be split into event planning and their regular work duties. This not only creates room for error for the event, but it also halves their quantity of work being done.

Hiring a professional company will mean that you can rely on them to getting all of the nitty-gritty details sorted out for you. An experienced planner will have their role down to a fine art, so you can sit back, relax, and focus your efforts on networking and your business.

Event Management Companies Save Time & Money

The common misconception is that hiring an event management company will end up being more expensive than planning it yourself – generally speaking, this is false.

According to one Melbourne events company, one of the most important reasons for outsourcing event management is the resources that they have at their disposal. When a client has a need for their event, the managers are able to provide great deals and options. Event planners are also given a budget to work within, so they are able to work around that without overspending or getting hit with hidden fees.

Professional event planners will have better buying power and the ability to negotiate the best value for money based on their relationships with suppliers. Rather than spending your time researching and bartering with vendors, hiring an expert in the industry will prevent you from being taken for a ride by other companies and will ensure you get the most for your money.

Experience & Knowledge

An event managers existing knowledge of venues, catering and entertainment will work in your favour. They’ll be able to provide you with the best options, depending on your event needs. An experienced event organiser will know the ins and outs of the industry and will know what works and doesn’t. They’ll likely have been doing this for years and will ensure every little detail is taken care of.

Client Satisfaction Is A Priority

In order to maintain as a reputable event management business, event managers need to leave their clients happy and satisfied. A nice event is one thing, but if the client’s needs are not met, the job is not yet complete. Clients expect keen attention to detail and high level of quality when they hire an event management company. If the event company does not provide a high level of expertise, they have not succeeded.

Hiring an event management company means you can relax knowing the planners are going to pour everything into your event. Taking care of the client goes hand in hand with a successful event, and that’s the sort of professionalism you can expect when you outsource event management.

Risk Management

There are plenty of things that could go wrong on the day of an event. Weather extremities, power failure, medical emergencies or even fires are all possible disasters that could occur during the event. An event management company will always provide experienced staff on site that know how to act in the unfortunate event of an emergency. They will also provide the function with a health and safety management plan that they will have devised earlier. All in all, they will make sure no detail is overlooked and every preventative measure has been taken. An event management company will manage the risk and keep you and your attendees safe.