How to Boost your Online Sales by Using PPC Advertising

Posted by ITQANMarketing on December 5th, 2019

Whether you have heard before about PPC advertising but aren’t sure of its importance to your brand, or you already know that you want to use PPC to market your brand, but don’t know from where to start! Here, at TQAN Marketing will tell you everything you need to know about pay per click advertising and how to get the best of it.

What is the Meaning of Pay per Click?

Pay per click (PPC) is one of the digital advertising modalities, on which most of the online campaigns are based on. It’s the channel where marketers don’t pay for ad placement, but they only pay when their ad is clicked by an online user.

PPC ads offer many options; one of the most common types is the paid search ad- the ads that appear when people go search for things online using any of the famous search engines, Google or Bing for example. Advertisers have the opportunity to place their brand, service, or product front and centre in the form of an ad that targets a specific keyword or search.

In short, the PPC model is one of the essentials in the digital marketing world. Yet, do you know exactly how it works? & what are its advantages?

How does PPC Ads work?

The idea of running a pay per click advertising campaign is to increase the traffic and buy visits for your site. Generally, the main aim is to generate a specific type of user action, such as registering a form or buying a product.

Although PPC advertising is a very common option for digital marketing campaigns, it is not the only possible payment model for online campaigns! However, there are many other options including: 

Payment for Acquisition (PPA)

You pay for each time the user performs a certain action, download an application for example. Therefore, the link between cost and objectives is even more evident than in the case of the PPC.

Cost per Click (CPC)

You pay for each click on your ad, in which you can agree on a fixed price for each click or determine the price through an auction.

What Do PPC Ads Look Like

There are three main types of PPC marketing ads:

1- Text

A text PPC ad is composed of “a written copy”, which has limits of format and character and dependents on the PPC platform you use. Text ads are most commonly triggered through Google or Bing for a keyword held within your PPC campaign.

2- Display Ads

It’s one of the PPC advertising types that typically show up and are available for advertising placement on websites across the internet. It is typically delivered in a format of “an image” or “a motion graphic”. Most of PPC platforms that offer display advertising often have size and content requirements you must comply with when creating your visual creative. However, PPC ads could be placed on websites where your target market visits. 

3- Shopping Ads

This type is delivered after submitting a query through a search engine or any of the shopping engines; it typically contains an image of the product you want to promote, its price, and its specifications like dimensions, colour, size, etc.

Why should you Try PPC Marketing for your Business?

If you have a website for your business, you should consider PPC advertising as a marketing option. Yet, before starting your first PPC marketing campaign, you should consider your advertising goals, risk tolerance, budget, and competition.

A clear conversion goal for PPC advertising is most effective when you can match money spent to a conversion like a transaction or lead form completion. However, PPC ads are perfect for responsive and nimble advertising, but when you stop spending, it stops producing. Therefore, try adding search engine optimization to the mix in order to balance this with earned media.

How much should you spend on PPC ads? 

Your ads will not produce instant results. Yeah, that’s true! Yet, you should be ready to spend some money without any return. It might range between and, 000. Just have a number in your mind. Just consider it before you dive in.

Best Pay Per Click Advertising Agency in Dubai

ITQAN Marketing is one of the top advertising agencies in Dubai. We offer full creative & branding services including, branding, programming, SEO, social media, PPC ads, content marketing, and more. Our experienced team work on making your brand needs a priority whatever they may be! Contact us now