5 Common Auto Repair Marketing Mistakes Shop Owners Make

Posted by Social Leaf Marketing on December 9th, 2019

Let's face it, it can be tough to get noticed when you are one auto repair shop among many. Besides, filling your auto repair shop's bays with a constant stream of vehicles requires more than installing a few signs and banners above the door. You also need to implement auto repair shop marketing ideas that build brand and help your shop stand out from competitors. However, for even experienced business owners who have built their auto repair shops from the ground up, marketing can be a daunting task.

Furthermore, some of the top mistakes made by auto repair shop owners may seem obvious, but unfortunately, shop owners make them again and again. Not to worry, read on to find out five common auto repair marketing mistakes shop owners should avoid.

Failing to use social media- One of the common mistakes auto repair shop owners make is failing to use social media. While most auto repair shops have a business page on Facebook, LinkedIn, Instagram or other social media accounts, most of them fail to gain followers or turn those followers into paying customers because they are not very active on social media. Furthermore, you need to be posting regularly throughout the week and keeping your social media pages fresh with new images, news about your shop, advertising and updated information. Besides, updating your social media pages with fresh content is not only an effective way to build trust online, but it also helps in getting your auto repair shop noticed. Not to mention, when you advertise on social media, you can target specific types of audiences in your local area.

Failing to understand your target audience- It goes without saying, that you won't be able to create an effective marketing campaign if you don't understand your target audience. Furthermore, all marketing campaigns should be tailored to the audience you want to convince. Besides, if you don't take your time to research and understand your target audience, you'll fail to hit the mark and waste money on advertising.

Not encouraging customers to write reviews- Without a doubt, customer reviews are important pieces of strong auto repair marketing strategies as they build trust and encourage new customers to do business with you. Furthermore, make sure you set up systems that encourage past customers to share reviews on review sites, feedback cards and even filmed testimonials. Don't file away reviews. Use social networking sites to post these where all your customers can see how much others love your auto repair shop.

Send regular emails- The biggest mistake auto repair shops make is not capturing the email addresses of customers and prospects visiting their site. Furthermore, email is one of the best marketing strategies for auto repair shops. Setting up an email database of customers and creating marketing emails is a great, cost-effective way to stay top-of-mind of your auto shop customers.

Make your website mobile-friendly- More and more consumers prefer to access the Internet through their smartphone. Furthermore, this means your website and blog will get more attention if your website is mobile-friendly. Besides, a mobile-friendly site will have the right text size, forms and buttons that work well even when viewed on a smartphone.

While these were some of the commonauto repair marketing mistakes shop owners make, there are many others, such as focusing on outbound marketing more than inbound marketing, failing to optimize the site for local SEO among many others. However, if you are looking to grow your auto repair shop and searching for the right digital marketing agency, make sure you visit Social Leaf Marketing. They are Chicago's premier digital marketing agency and specialize in auto repair shop marketing and offer a wide array of services including reputation management, local search optimization, auto repair shop web design among many others at affordable rates. In addition, you can also get their book on auto shop marketing on their website. You can visit their website at www.socialleafmarketing.com/auto-repair-marketing.