Virtual reality (VR) technologyPosted by AHMED on December 14th, 2019 Customer participation has become a key element for brands in order to make the customer journey as immersive and interesting as possible. Virtual reality is one of the tools that companies use to interact with their customers. This technology completely transforms the shopping experience and therefore improves the level of customer satisfaction by providing information in real time. It makes it possible to create an environment rich in new experiences by replacing concrete reality with a reality simulated by computer. Let us cite as a good example of this Pokémon GO principle , which increases the reality of our immediate environment by adding digital images to it. 1, Technology that has enormous market value According to Deloitte, almost 90% of companies with an estimated annual income of $ 100 million have already started to forecast and apply augmented and virtual reality to their business , and the global market for augmented and virtual reality is expected to reach the staggering $ 94.4 billion in 2023 . 2, Some examples of putting virtual reality into practice Like it? Share it!More by this author |