We all know how Salesforce’s Marketing Cloud helps in developing a unified marketing platform to know consumers, engage them, and personalize their experience across everything. It is not a one-line process though and moves across various aspects, namely:
Know the customer: Salesforce helps in connecting data across multiple sources and devices to gain a unified view of the customer. This, in turn, helps capture and activate first-, second-, and third-party data to know your customer, and drive growth by reaching new audience segments.
Personalize with intelligence: Businesses can leverage data and Einstein to orchestrate every interaction with the power of AI. The process? Listen, interpret, and respond to customer intent, and deliver personalized communications in a trusted way.
Engage across the entire journey: You can create two-way, real-time engagement from awareness to advocacy, and then dynamically deliver the next best action for each individual at scale.
Analyze the impact: Measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360 helps in this domain. Then, take action on those insights and deliver data-driven, personalised experiences across every stage of a customer's relationship with your brand.
Manage B2C or B2B: Whether your customer is a business or a consumer, use one world-class digital marketing platform to unify data sources, personalize on every channel, engage in any stage of their relationship with your brand, and measure the performance of every campaign.
But where does Email Studio stands in between all of this? With the help of Email Studio, you can reach your customers with the world’s #1 email marketing platform by using data from every department to build smarter email — from basic marketing campaigns to sophisticated 1-to-1 messages.
Let’s have a look at how Email Studio helps in the efficient execution of the Marketing Cloud.
Target your Audience: Create segments based on profile data to inspire engagement.
Reach your ideal audience with its ideal content: Use drag-and-drop segmentation tools to hone your subscriber list, so your messaging is always relevant. Filter millions of profiles in seconds, and get instant counts for sending.
Automate everything and become more efficient: Schedule messages, distribution of custom reports, and imports of data from any source — so you can focus on creating great campaigns.
Use intelligence to discover the right audience: With Einstein, recommend great content that resonates. Identify highly engaged subscribers and increase conversions.
Activate first-party email data across channels: Push segments to your DMP to leverage your profile data from landing pages and user behavior, targeting engaged — and unengaged — subscribers across digital channels.
Build your best email: Creating sophisticated, beautiful messages that engage, is of great help in this domain.
Reach customers on any device with responsive design: Quickly and effortlessly optimize for mobile so your emails always appear exactly as you intended — wherever they’re opened.
Build your messages with customizable templates: Use content blocks to populate email designs quickly, with best-in-class templates designed by industry experts.
Deliver dynamic messages that inspire action: Whether taking advantage of drag-and-drop functions or employing HTML code and personalized scripting language, surprise and delight with tailored, real-time content.
Engage customers along their journey with great messages: Strengthen your customer relationships with email conversations that drive every stage of the customer lifecycle.
Automate your messages: You have got to reach the customer with 1-to-1 messages, whether you’re sending 10 or 10 million.
Send with confidence: Get your message to the top of the inbox — at the time your customer is most likely to see it — and establish guardrails to prevent accidental delivery of test messages.
Automate the email journey: Increase your team’s efficiency. Set up a delivery schedule so customers experience your brand the way you want — without a heavy manual workload.
Build 1-to-1 relationships with every customer: Unmatched flexibility and scalability empower you to maintain 1-to-1 relationships — even with enterprise audiences of millions.
Fine-tune as you go: Set A/B tests and run sophisticated performance reports to determine what’s working, what isn’t, and how to perfect each campaign. for more information: Salesforce Partner Delhi
