Avoid These Magento Mistakes To Sell More Online

Posted by Jessica Bennett on January 6th, 2020

Be it apparels, electronic goods, home decor, or accessories - today, we can buy almost anything from online stores. 

Now, to build such successful online stores, retailers need a feature-rich and flexible eCommerce web development platform on which the online business would continue to grow. Over the years, Magento has successfully become one of the most favorite platform choices for eCommerce website development to worldwide online retailers.  

However, a few mistakes while setting up the Magento-built store can become huge obstacles in achieving your dream of running a beautiful online store. These mistakes can cause lower sales. Also, if you notice that customers are not coming to your eCommerce website as per the expectation, these mistakes can be the potential reasons behind it. 

In this blog, you’ll find a list of some commonly made Magento mistakes that developers make and how to make things right. Read it and make sure your Magento-built store doesn’t face the same issues and enjoy increased sales. 

Poor Navigation

No matter how feature-rich your online store is unless it offers a seamless navigation experience to the visitors, your eCommerce site can never achieve the profit target. 

To diminish the cart abandonment rate, make sure your online store’s navigation is intuitive and simple. How easily your visitors can find the product they are looking for is a major key to define your eCommerce store’s success. 

Using a common navigation convention can be a great help in this case. For filtered results, you can use Ajax navigation. Also, make sure that the top-level navigation is tappable and clickable. It will improve your eCommerce site’s conversion rate. 

Irregular Backups

This is a very basic mistake done by most of the online stores out there. Not taking regular backups can become a major issue in case your eCommerce site faces an issue of hacking or system breach. A sudden server issue can be the culprit as well to lose every detail on the new order data. And recovering these lost data is a massively onerous task. 

So, how to avoid it? Of course, take regular backups! When you hire expert  Magento developers, make sure the company offers a maintenance plan where taking regular updates is by default included in the plan. 

Badly Designed Product Pages 

While shopping online, customers can only check the product images and the product description provided by your business. So, while designing the product pages on your Magento-built store, be a bit careful. 

How you are designing your product page will encourage your visitors to make a purchase from your eCommerce site. So, here are some tips.

• Rather than just doing copy and paste the product description sent by the supplier, rewrite it in such a way that can grab the customers’ attention. Maybe you are selling the same product which your competitor is selling, but it is better to provide a unique product description.

• Provide high-quality product images from different angles so that visitors can get a clear view of the critical parts of the product.

• Add short product videos if possible.

• You can add a FAQ section at the bottom of the page.

• Let the visitors see the reviews and ratings on the product at the bottom of the page.

Especially, for the Magento-built stores, the extension Product File Attachments can be used to upload all the product images and videos along with other materials.  

Poor SEO Strategy

The higher ranking your Magento-built store has in the search engine, the better for your store as the chances of accessing your online store by the potential customers become higher. This is why online retailers have to put more attention into the SEO strategy of the eCommerce site.

If you are not getting satisfactory traffic, time to check the SEO strategy first. Maybe the keywords you are targeting are not effective anymore. Maybe you have to update the keyword list. You can increase your online store’s visibility by adding keywords to the product pages. 

To do this editing in a Magento-built eCommerce store, you can access the product page from the Admin Panel. Ask your developer about the same. 

Other than the above-mentioned ones, some other commonly made mistakes are

• Complex and lengthy checkout process

• Disabling guest product reviews

• Not modifying the default name of the online store, etc.

So, keep these points in mind while crafting your online store using Magento and make sure not to make the same mistakes!