How to Get More Reviews & Enhance Your Local SEO

Posted by Adel on January 26th, 2020

Receiving a steady stream of positive business reviews is an important part of a local businesses online marketing campaign. when potential customers see previous reviews from satisfied customers they will trust your business and be more likely to spend their money on your products or services.

The more business reviews your listings for save, the more trustworthy and legitimate your business will come across. positive business reviews play an essential and role in the success of a local SEO strategy. working to implement a review acquisition strategy grows hand-in-hand with inheriting local SEO. Basically, and more positive reviews your business receives the more positive visibility your website will attract.

There are a few review acquisition do's and don'ts to take into consideration. any business that values its reputation, online presence and integrity should avoid making these mistakes:

• Don't make fake reviews.
• Don't pay anyone for reviews.
• Don't pay anyone to post reviews pretending to be a customer.
• Don't make your staff review your business.
• Don't leave your competitors negative reviews.
• Don't only focus on a single platform.
• Don't leave unprofessional responses to negative reviews.

By avoiding these mistakes, you will not be putting your businesses reputation in jeopardy. Remember to keep your business review platforms professional and honest.

There are however ways to encourage satisfied customers to leave positive reviews. reputable and legitimate businesses will organically have customers leaving positive reviews, however, sometimes customers legitimately forget or don't realise the impact a positive review can have on a business. 

Businesses with brick and mortar physical locations can make use of in-store signed to encourage living reviews. You should consider posters, business cards, receipts from our menus and flyers to communicate by if your Desire for in-person feedback and your appreciation for online reviews.

You can also train your staff to verbally mention how much value is placed on positive reviews especially when customers organically seem happy and satisfied. Safari Digital Local Adelaide SEO agency always advise businesses to get a websites reviews or testimonials page, that way you can showcase links to third-party review sites, or create a separate area of your website just for that purpose. This reminds people that are already on your side that they can leave a positive review if they have been well looked after.

Businesses can also utilise social media to ask specific questions about a particular part of the business directing followers to respond by leaving a review on Google or yelp. This encourages people that have experienced the product, service, or business first hand to give positive feedback on their experience.