Pros and Cons of Lawyer SEO Agencies and Individual Consultants
Posted by juliabennet on May 25th, 2012
For a law firm or attorney, creating a website that can provide information easily and instill confidence in potential clients is extremely important. While major law firms have the budget and the resources to hire the very best website design and online marketing agencies, a smaller budget could create a potential dilemma. An attorney for example, can hire the services of a lawyer SEO firm or can also go for an individual SEO consultant who offers the same services but at a much lower cost. Each of these options has its own pros and cons which is why taking a well informed decision is important. One would expect a law firm or attorney website to talk about law, specific cases, favorable rulings in the past, tips and the risks of not hiring a reliable attorney.
The website design should be laid out in such a manner that it is SEO friendly and can easily be indexed by the search engine spiders while also making information extraction very simple for the visitors to the site. Lawyer SEO involves identifying specific keywords like business attorney, no win, no fee attorney, DUI attorney etc. and tailoring content to optimize the site around these keywords. A web design firm could have writers with legal expertise that can offer the web content while its web designers will make sure that even the videos you upload and audios are optimized for the search engine. These efforts will result in getting the desired results very quickly. An individual consultant might not be able to provide both web designing and content writing services.
There are lawyer SEO consultants who work in groups providing all the functions amongst themselves. Although their services are economical and communicating your requirements to them is easier compared to dealing with a website design and marketing agency, there is an element of risk involved as well. The agencies can offer one stop solution right from creating a legal website from scratch to hosting services, publishing content, optimizing it and then marketing it online. This reduces the involvement of the business owner, in this case, the attorney to a great extent saving time and effort for him. While the services come at a premium, you can expect greater professionalism as long as you pick an agency that has expertise of working for law firms and attorneys in the past.
Individual consultants can work with law firms to create a website and optimize it if the firm has the expertise and bandwidth to offer the videos, images and textual content that needs to appear on the website. In such a scenario, the consultant can provide website design and lawyer SEO services that involve analytics as well. Individual consultants working closely with other attorneys can provide valuable inputs, as far as creating the website in a particular direction is concerned. This level of communication might not always be possible with busier agencies that might look to get the work done as per the package offered.
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