Promotional Gifts - An Effective Marketing Strategy

Posted by HandyImprints on January 14th, 2013

The most prominent buzz word in the business world is marketing. Business or any activity that needs to go to stir people’s attention invariably requires publicity, and it is generated through marketing strategies. The success of any business or service depends on effective marketing strategies to reach the general public. Marketing through print media, radio spots, billboards and television commercials, is the general approach, but the message received does not leave an indelible impression. They are seen or heard and forgotten. Of late, marketing experts have come up with a novel marketing strategy with promotional gifts, which has been considered to be very effective for assuring results.

Why promotional gifts?

Before you plunge into action, you need to know why give away gifts prove to be very effective in marketing.

• They remain intact with the receiver and provide a brand exposure to your product or service. Promotional articles like T-shirts or stress balls are not likely to be kept aside.
• They are more creative than ads and keep reminding the user about your presence in the market.
• In view of their inexpensive nature, a plethora of promotional items with customizable options are available in a wide range. There are so many varieties in different shapes and sizes for any budget.

How do promotional gifts work?

• People love to take gifts and samples. These promotional gifts spread your brand name very quickly. A client receiving your gift, in all likelihood will tell others.
• While sending a ‘thank you’ email to your client if you send some gift in token of a business deal with you, this gesture will in all probabilities give a repeat business.
• Instead of paper coupons as a special offer, you can use print coupons on promotional gifts like T-shirts or pens and give away to your customers for future discounts.
• Another novel idea is to organize distribution of giveaway prizes while you use the gathering to expose your custom made merchandise indicating that winners will receive what they want.
• If you are planning a membership drive, then plan it with a promotional gift. This strategy will work with those who otherwise show reluctance in taking membership.
• If you get associated with non-profit organizations and charities, when they organize their activities you can donate promotional items. These promotional gifts not only help them in their cause, but you will gain exposure.

How to go about using promotional gifts?

Expos, trade shows and conventions where a large number of people are likely to attend could prove to be your best places. There is plenty of opportunity to gain exposure to your business.

About The Author:
Michael Gillespie is a sales promotion account executive at Handy Imprints who devises, develops and implements ideas for promotional marketing campaigns. Handy Imprints have one of the biggest ranges of quality promotional products in Australia to offer as a show of appreciation to your business clients.