Benefits of Effective Websites for Small Businesses
Posted by pixelo on February 27th, 2013
Consumers’ confidence in online markets is increasing day by day. It’s an easy way to shop for products and services from home without wasting time and resources on travelling and conveyance.
The increased usage of Smart phones and tabs has also contributed towards this boom. This enables customers to browse for online stores, anywhere and anytime. The internet has opened a great era in the field of business and marketing. Small and medium sized business can make the most of this. They can magnify their reach and improve their customer base in a cost-effective manner. The following are the benefits of a good website designing to small business concerns -
Cost-effective advertising
Website advertising is less expensive than traditional media since it offers low-cost advertising solutions. A website attracts more traffic when compared to print or visual media and is available on the net throughout without any time restriction, unlike visual and print media.
Analysis of Customer Behavior
Internet helps business to evaluate visitor’s behavior. It enables the business to understand which channel is more profitable, which pages are viewed more and at what time customer interest converts into a purchase. However, this is not possible in traditional forms of marketing.
Round-the-clock Availability
Operating a website helps the business to be available to its new and existing customers round-the-clock. The business is no longer bound by time and place. Any customer from any part of the world can get access on the net and make a purchase. With the increasing use of tablets and smart phones, the accessibility has further increased resulting in greater benefits to both the customer and the business.
Customer Feedback
Traditional marketing did not help in maintaining direct relations with the customers, but with the help of websites this issue is resolved. The customer can now give their feedback on the forums that are created for customers to listen to their complaints and appreciations. This in turn, helps in maintaining good customer relationship.
Niche Markets
Fairly low cost of running and sustaining a website help small and medium-sized business to cater to niche markets. These markets offer less competition and more returns.
Business profile
On the internet, the size of the business does not matter. If the company offers good products and great services, then it’s definitely going to make it big. An effective presence on the net ensures customers that the company is trustworthy and can deliver quality service.
By proposing a well-made website with e-commerce facilities, backed up with an SSL certificate, small business can expand their horizon and make the best of the internet world.
About the Author:
Aengus Ryan is the creative Director at Pixelo, an animated explainer video production company which was founded in mid 2010. Based on Sydney’s scenic North Shore, Pixelo specialises in branding and has helped many small – medium sized companies develop strong branding and public recognition. With experience gathered in Europe and Australia, Aengus can provide you with advice regarding your company’s branding options and is always available via email or for a chat.
