India And The Ancient Art Of Making Chocolates

Posted by rajhans on April 25th, 2013

Everyone knows that chocolate is made from beans from the Cacao tree. These Cocoa beans have to be roasted to the right degree, ground, refined, conched and tempered to produce good quality chocolate. The technology and techniques involved in the process have undergone many changes and improvisations over time but the basic process remains the same that the ancient Indians had perfected. The Aztecs and Mayans who discovered the medicinal qualities of the cocoa bean and first used them for healing and other health benefits are the ones who passed on these recipes to the rest of the world. The Spaniards who introduced chocolate to the rest of the world still used the unrefined variety, as did the rest of Europe for a long time. The present day version of chocolate has been modified greatly to acquire the taste that the world is in love with.

Chocolate is something that is liked by most people. There are some who crave for a certain kind of chocolate all the time. Children all over the world flip over candy of various kinds. This is why numerous chocolate manufacturers have been able to carve a niche for themselves in the Food & Beverages industry. In fact it can be classified as one of the most profitable businesses in the world. The competition in the market is quite tough which keeps the manufacturers on their toes in their search for newer ideas that will make their brands more popular and bring in a higher market share. Innovative marketing strategies, creative chocolate making styles and unexpected blend of flavours are in constant demand.

Chocolate making has been predominantly a European forte. This situation, however, has changed in the recent decades. Now there are many chocolate manufacturers in India who are forging business partnerships with renowned European companies so as to produce the best, world class chocolates right here in India. This is an excellent idea since these Indian manufacturers are yet at the fledgling stages and cannot hope to achieve the efficient and effective excellence of the global giants by themselves. Sourcing the latest technologies and technical know-how from Renowned Switzerland, Denmark, Germany, U.K. & Belgium companies, while using the plentiful resources available here is an optimal situation for everyone.

Thus it is that India that has risen from being the packaging supplier to companies in other countries that manufacture confectionery products to being one of the major players in the domain. As it is, India ranks as the second largest food producer in the world, after China. Having gained prominence in the manufacture of all sorts of processed food items, there is high probability that Indian businessmen will find success in this venture into the realm of chocolate and confectionery manufacturing too.

The Rajhans Group is one of the new entrants into the chocolate manufacturing sector in India. They are determined to make their mark in this most fascinating industry. They plan to manufacture world class chocolates in collaboration with a premium Swiss Confectionery brand. In this way, they hope to spread joy in the lives of people. If you need more information on the confectionery wing of the Group, log in to: www.rajhans.co.in.