Why create feedback questionnaires?

Posted by AdrianRocker on March 25th, 2014

When you are in some kind of business you have to keep your customers more than happy. One of the ways to ensure that you have happy customers is to connect with them and ask them about their likes, dislikes and suggestions. In this age of smartphones and tablets it is easy to capture information from your customers. Just create feedback questionnaires and use them on handheld devices. It is easy to make feedback questionnaires and use them and everyone is happy with the arrangement – your customers and you.

There are many things that you can do by capturing customer feedback. The most successful businesses are those that know what their customers want. But they don’t stop at capturing customer requirements. They actually work on their areas of improvement and implement recommendations made by customers. There are many businesses that have been able to expand drastically just because they listed to their customers and implemented ideas that turned out to be game changers. This is what can happen when you create feedback questionnaires and use them.

Now there is one point about capturing customer feedback that you need to keep in mind – your customer today is very impatient. It may be easy for you to create feedback questionnaires on printed paper but what will you do with these printed questionnaires then? One option is to have these mailed to all the customers in your database. But you cannot expect all your customers to respond. In fact the outcome could be abysmal. On the other hand if you make feedback questionnaires for handheld devices and mail these to your customers you are bound to get much better responses. For your customers filling up the handheld survey would be all about making some clicks and typing a few sentences. Most of them are not going to say no to this arrangement.

The important point here is to create feedback questionnaires that make sense to your customers. The good news is that to make feedback questionnaires you don’t need to sweat it at all. Everything is given in the application and your job is to pick and choose the fields that are important for you. For most of the questions you can use a 1 to 5 scale questionnaire and for certain questions you have the option of choosing yes / no type answers. And of course, you can leave space for comments too.

And when you make feedback questionnaires you can add your company logo and date and time. It is also possible to capture the image of all those customers that provide you feedback. These responses can also be displayed on your website. Imagine how well this is going to work for your overall business perspective.

Don’t waste time and money on printed questionnaires. Instead create feedback questionnaires on a handheld device. As you make feedback questionnaires on your iOS or Android device keep your customers in mind. This is when you will get those relevant inputs to make a difference to the way you conduct your business.

You should create feedback questionnaires because you want to know what your customers think. Make feedback questionnaires and even the most unhappy customers can be turned into loyal ones.