Marketing for Construction Companies

Posted by seoadmin on November 9th, 2020

Construction marketing is often seen as complex or not as worth it as active outbound sales processes. However, our experience at The Marketing Construct shows just how valuable inbound marketing and sales can be.

How can marketing help a construction company?

Marketing in construction is invaluable. While it may seem daunting, focusing on different steps of the marketing process is important. SEO, media, content, strategy, and how those items are leveraged is paramount to increasing visibility online and impressing customers. Many of our customers enjoy rising tides as they start marketing. It takes roughly 3-6 months, but the combination of insightful information on clients' sites, increased visibility from social media, increased traffic to the pages from cross marketing creates a strong tide that has consistently increased inbound sales interest. Outbound sales also sees improvement as they have resources that help them close their prospects.

What does good marketing look like in the construction industry?

Good marketing moves people to prefer your brand or organization. Marketing teams accomplish this by consistently staying in front of their prospects. They utilize a strong rank on google, frequent social media posts, and ads to do this. SEO in the construction industry is a touchy subject, as many people don't fully understand how Google decides what is shown to prospects. Good media engages viewers and gives a "wow" factor to audiences. Proper content is informative and helpful.

If you are looking for a company to help your construction marketing efforts, The Marketing Construct can be found at www.MarketingConstruct.com. We have decades of experience in marketing and construction. We have the experts that allow us to serve our clients well.