𝟓 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐔𝐬𝐢𝐧𝐠 𝐕𝐢𝐝𝐞𝐨 𝐨𝐧 𝐋𝐚𝐧𝐝Ү

Posted by web developer malaysia on November 21st, 2020

𝟓 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐔𝐬𝐢𝐧𝐠 𝐕𝐢𝐝𝐞𝐨 𝐨𝐧 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞

𝟏. 𝐁𝐨𝐨𝐬𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬
According to studies such as by Eye View Digital, videos on a landing page can increase conversions by up to 86%. Videos on the landing page managed to provide an opportunity for our visitors to look up closer to your product.

𝟐. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭
Videos are a great way to keep our audience engaged on our page because they combine sound and visual elements to engage our audience. Between a video and a block of text, the audience is 10 times more likely to interact with a video. Because video is a faster and more efficient way to deliver information.

𝟑. 𝐊𝐞𝐞𝐩 𝐕𝐢𝐬𝐢𝐭𝐨𝐫𝐬 𝐭𝐨 𝐒𝐭𝐚𝐲 𝐋𝐨𝐧𝐠𝐞𝐫
The longer someone stays on your site, the more they become familiar with your brand. A video on your landing page gives viewers more time for your product offer to sink in, and to realize the benefits your offer will give them.

𝟒. 𝐕𝐢𝐝𝐞𝐨𝐬 𝐚𝐫𝐞 𝐏𝐞𝐫𝐬𝐮𝐚𝐬𝐢𝐯𝐞
According to insivia, 90% of users say that seeing a product video is persuasive in the decision. Videos connect and help to direct our viewer to the thing we want: conversions! Video also allows us to tap into our audience’s emotions and lead to purchase.

𝟓. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐨𝐟 𝐓𝐫𝐮𝐬𝐭 𝐅𝐚𝐜𝐭𝐨𝐫𝐬
Trust is very important especially when customers deal with online. A video increases trust because it gives a human face or voice to our otherwise human-less page. Especially if you are staring at the video. By seeing and listening to you through video can increase the trust of the customers toward you.

I hope you find this helpful. Please share more with us if you have better ideas. Let’s learn together and improve together!

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