A Peek into the Job of a Social Media Strategist

Posted by maryparker on April 17th, 2014

The modes of advertising have gone through a sea change in the last few years. The role of a social media strategist has assumed great importance as businesses are slowly realizing the importance of social media advertising. The job of a social media expert is diverse and there are several considerations that a business needs to make before engaging a strategist for social media promotion and marketing.

Among the varied roles of a strategist, the fundamental two are to retain the existing customers of the company and add on to the number with the help of effective marketing policies. Social content has to be created in a way that not only the people will be forced to read it, but will also recommend the brand to their friends and acquaintances. Needless to mention, if the content goes viral, it starts bringing the company significant amounts of revenue.

Promoting the Content  

The most prominent social media strategy for companies currently starts with creating profiles in some of the best social networking sites. This is followed by urging the users and followers of the brand to add the page to their profiles or circles. Then, as and when the brand starts getting publicity among the people, the social media strategist starts employing other tricks to ensure sufficient visibility of the brand.

Whenever the brand updates information about one of their existing products or the launch of a new product, it is seen by all the people following the brand. When these people write something on the comment box or tweet about the product, it is seen by all their friends. This is an effective method that does not even need much work after the update has been posted.

Role of Blogging in Social Media Advertising   

Writing blogs is one of the most effective and frequently used methods by companies to promote their products. Blogs about the concerned products and services by the brand are frequently written and the links to those blogs are shared on the official page of the company. Once more and people start following the blogs, it is likely that they will also share the links to the blogs in their circles. The social media expert also ensures that the content in the blog is engaging and relevant to the target audience.

Social Media Contests    

Holding social media contests is one of the most recent strategies in social media promotion. Companies organize contests by asking the followers to share particular information about the product. The prize for winning the competition is a lucrative one. This serves as a motivation for more and more people to participate in the contest. As more people partake in the contest, the company reaps significant promotional benefits.

Catchy One-Liners

Attractive one-liners are serving a great deal to the companies. This goes for both the big and smaller players of the game. The tag line for brands is something that not only reflects the spirit of the product, but also serves to connect the brand to the target customers. Also a punch in the tagline in the one-liners ensures that it creates a furor in the social space and every time somebody uses it, people get reminded of the brand. This however, requires some expertise on part of the social media strategist. If the tag-line is not written effectively, it can also become demeaning to the brand.    

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