What is an SMS conversion rate?

Posted by Babu Raj bssqatar on May 20th, 2015

Mobile marketing, sometimes referred to as SMS marketing, is one of the fastest growing methods in marketing. You’ll be surprised that when effectively used, SMS marketing has an astoundingly high conversion rate, even higher than email.

So what is a conversion rate? A conversion rate refers to the frequency a promotional message is opened by a recipient. For SMS, the conversion rate is 98 percent, most of the messages are opened 3 to 5 minutes by recipients upon delivery. On the other hand, email marketing only has a conversion rate of around 15 percent. The promotional materials probably go directly to the spam folder or deleted outright. More than the conversion rate, however, the response rate for SMS marketing is also favorable. Nearly 25 percent of recipients respond to SMS marketing as compared to the measly 2 percent of email marketing. On the surface, 25 percent does not seem much of a lead. But SMS marketing is sent in bulk, so if a thousand people were sent messages, a business is assured of a response from 250 clients.

The reasoning is simple: almost everyone has a smartphone and more than 80 percent of people who own it keep their phones on even when they sleep. Most people also prefer the convenience of being contacted through their mobile phones.

However, before your company starts to flood people with promotional messages, there is a particular strategy to effectively use SMS marketing. The best way is to consult with a highly trained Bulk SMS service team, like Blue Synergy Solutions. A professional team can devise a holistic approach that will include creating a message with unique content and sending it to a target audience at particular times.

A SMS service team can also handle the technical and financial aspect of SMS marketing. SMS marketing uses software called API and codes like PHP, Java, Perl and Python. It can utilize other software to send SMS through other platforms. Having a competent team on hand, assures a business that pertinent records like delivery status, conversion and success rate, and expenses and return of investment can be carefully monitored.

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