How to promote and optimize your website

Posted by Lam Yeye on December 29th, 2023

When we finish building our website, the next task is to promote our website so that more people know about our website. The key to website promotion lies in website optimization, which is what we often call SEO. only through website promotion can we get traffic and bring revenue to our website.what does kol So, how should website optimization be carried out?

1. Keyword selection

Keywords are the core of website SEO work, if this step is not done well, it may need to modify the website, or even lead to the website can not function properly. Keywords must be relevant to our industry, field or product rather than choosing irrelevant terms. Therefore, in building a website, we can learn from how keywords are used in our industry and make the right layout. In addition, once the keywords are chosen, it is not recommended to change them arbitrarily as this may lead to a decrease in the weight of the website. Therefore, keyword positioning and layout are crucial.

2. Website architecture and layout

The website architecture determines the popularity of the website.search engine optimization A website that users find simple and easy to navigate is also an important factor in the success of a website, and will also gain the trust of search engines. So in the early stages of website development, you need to remove bad website architecture and maintain a reasonable layout. This is a common method of website SEO.

3. Website content

A good website system can be remembered by the users and thus develop to bring a lot of natural traffic. It can be said that websites get traffic by providing quality instructional content, and long-tail keywords are also an important role way to constantly improve your own website for ranking. A good article will be reprinted, which will bring in a lot of student prospects, and the search engines will also like the article. The so-called good article should be able to meet the needs of different user management, to solve these user doubts, and win user recognition.

4. Website labeling

When optimizing a website, you can set some tags. Search engines recognize such tags very well, which not only improves the aesthetics of the website content, but also improves the indexing of the website.

5. Site Map

Site map can facilitate search engine spiders to crawl the pages of the site, so as to clearly understand the structure of the site and improve the site's inclusion. Because many website links are very deep, it is difficult for the spider to crawl, so the search engine likes the site map.

6. Website external links

For some new sites, increasing the chain is the most effective way to improve the weight of the site, but also the fastest. However, when adding chains must follow the principle of good or bad, otherwise it will only drag their site.

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