Principles of Google Webmasters Tools and SEOPosted by Wilder Emerson on May 13th, 2021 Make full use of Google webmasters tools For those of you who've a website of your own and have not used the Google webmaster tools, without a doubt that you have doomed your site to oblivion so far as the search engines are concerned. If you are not getting any traffic to your internet site, it is possibly because you have not made use of the best SEO tool out there on the web. Before you begin to dish out plenty of wages on SEO companies, I'd advise you to get yourself acquainted with it now and that is what this article will concentrate on. Google webmasters tools in itself is an extremely complicated in the sense, you can find too many variables to deal within the whole webmasters toolbox. I will only hover over the most important and required aspects of using the webmasters tools in order to zone in on the key search engine optimizing nature of it rather than the whole website in detail. Setup an account - Now! Firstly, if you do not have a Google account, I would advise you to generate one and the get on the Google webmaster tool website. And let's assume that Additional info is the first time you are logging into the site, you will be required to add your site. After you have added your website to the webmasters account, you will be able to see a screenshot of your index page at the center of webmasters tools. It may take up to a fortnight before you could visit a screenshot of your website but you can begin utilizing the tools at your disposal right away. You will also be asked to verify that the web site belongs to you. This is often done by clicking on the manage site to the proper of your website and simply clicking verify. I would suggest uploading an HTML file to your domain root folder and clicking on verify. I've found this the most efficient and the easiest way to verify your site. Put in a sitemap - submit your URL's to Google Click on your website to access the Google webmasters tools dashboard. read more could first start off with the addition of a sitemap in xml format. This is often attained by various means e.g. even some third party websites provide the service of fabricating a sitemap for you. Or you could look up how to develop a sitemap in Google if you fancy your likelihood of creating it yourself. Once that's out of the way, you could check to see if your pages have been indexed by Google. Remember Google may index only the pages it sees as providing valuable user experience and forget the rest. Though you also have the option of manually submitting the website pages and URL links utilizing the 'fetch as googlebot', I strongly recommend that you utilize the sitemap submission for greater results. In this manner, googlebot will know exactly how to maneuver through your website to reach certain pages. Check for site errors and correct them Next on the dashboard, I would advise you to check the crawl errors beneath the health tab. This should be done on a very regular basis, since an unhealthy website sometimes appears as a non-functioning website and thereby overlooked by most search robots, including googlebot. Determine if your website has returned any URL errors on the final googlebot crawl. If so have them fixed. Craawl errors section usually mentions site errors, which include robot.txt error in case you have not uploaded a robot.txt file to your server already. Beneath the URL errors, you mainly discover the access denied, not found and not followed. To repair Google Webmaster Services , you could head to dashboard>Optimization>Remove URL> and create a new URL removal request. Once submitted, you can get back to the crawl errors that you have rectified and mark them as fixed. Make sure to visit the crawl error page regularly to ensure that your website stays healthy. HTML improvements and Meta tags Another tool in the optimization tab may be the HTML improvements. This will inadvertently suggest any html improvements that your website may require. This can are the Meta title tags, the description tags, and the keyword tags but not limited to them. It really is pretty basic and the improvements can be done by yourself in case you have a little bit of html knowledge yourself, or you could have your website designer or developer take care of these to improve your websites chances in the entire appear and feel for the googlebot. Though there are lots of other features included in the Google webmasters tools website you could use to optimize it for se's, if you have began with the basics, I am sure your website will remain healthy and may get you the traffic that you deserve. They are the very basics that you should be familiar with and practice in order for your website to stand the opportunity of showing up in search engines.Like it? Share it! More by this author |