Essentials of Google Webmasters Resources and SEOPosted by Wilder Emerson on May 13th, 2021 Make full usage of Google webmasters tools For those of you who have a website of your own and have not used the Google webmaster tools, let me tell you that you have doomed your site to oblivion so far as the search engines are concerned. If you're not getting any traffic to your website, it is possibly because you have not used the best SEO tool on the market on the web. Before you start to dish out plenty of wages on SEO companies, I would advise you to obtain yourself acquainted with it now and that's what this article will focus on. Google webmasters tools alone is a very complicated in the sense, there are way too many variables to deal within the complete webmasters toolbox. I shall only hover over the most significant and required aspects of utilizing the webmasters tools in order to zone in on the key internet search engine optimizing nature of it as opposed to the whole website in detail. Setup a merchant account - Now! Firstly, if you do not have a Google account, I'd advise you to generate one and the get on the Google webmaster tool website. And assuming that it is the first-time you are logging in to the site, you will be required to add your site. After you have added your site to the webmasters account, it is possible to see a screenshot of your index page at the center of webmasters tools. It might take up to a fortnight before you could visit a screenshot of your website but you can begin utilizing the tools at your disposal immediately. You will also be asked to verify that the web site belongs to you. This is often done by clicking on the manage site to the proper of your website and clicking on verify. I would suggest uploading an HTML file to your domain root folder and simply clicking verify. I have found this the most effective and the easiest way to verify your site. Put in a sitemap - submit your URL's to Google Click on your website to access the Google webmasters tools dashboard. You can first start off with the addition of a sitemap in xml format. This could be achieved by various means e.g. even some alternative party websites provide the service of creating a sitemap for you personally. Or you could look up how to create a sitemap in Google in the event that you fancy your likelihood of creating it yourself. Once that is out of the way, you could determine if your pages have been indexed by Google. Remember Google may index only the pages it sees as providing valuable user experience and forget the rest. Though you also have the option of manually submitting the website pages and URL links utilizing the 'fetch as googlebot', I strongly recommend that you utilize the sitemap submission for better results. In this manner, googlebot will know exactly how to maneuver during your website to attain certain pages. Look for site errors and correct them Next on the dashboard, I would advise you to check the crawl errors beneath the health tab. This should be achieved on a very regular basis, since an unhealthy website sometimes appears as a non-functioning website and thereby overlooked by most search robots, including googlebot. Determine if your site has returned any URL errors on the final googlebot crawl. If so keep these things fixed. Craawl errors section usually mentions site errors, such as robot.txt error when you have not uploaded a robot.txt file to your server already. Beneath the URL errors, you mainly discover the access denied, not found and not followed. To repair these errors, you could head to dashboard>Optimization>Remove URL> and create a new URL removal request. Once submitted, you could go back to the crawl errors that you have rectified and mark them as fixed. Be sure you visit the crawl error page regularly to make sure that your website stays healthy. HTML improvements and Meta tags Another tool in the optimization tab is the HTML improvements. This will inadvertently suggest any html improvements your website may require. Additional hints are the Meta title tags, the description tags, and the keyword tags however, not limited to them. It really is pretty basic and the improvements can be done by yourself should you have a little bit of html knowledge yourself, or you could have your website designer or developer look after these to further improve your websites chances in the entire look and feel for the googlebot. Though there are lots of other features contained in the Google webmasters tools website you could use to optimize it for se's, if you have started off with the basics, I am sure your website will remain healthy and may get you the traffic that you deserve. They are the very basics that you should be aware of and practice in order for your website to stand the opportunity of showing up in search engines.Like it? Share it! More by this author |