Principles of Google Webmasters Resources and SEOPosted by Wilder Emerson on May 13th, 2021 Make full usage of Google webmasters tools For those of you who've a website of your and have not made use of the Google webmaster tools, let me tell you that you have doomed your site to oblivion so far as the search engines are concerned. If you are not getting any traffic to your site, it is possibly as you have not used the best SEO tool on the market on the web. Before you begin to dish out loads of hard earned money on SEO companies, I would advise you to get yourself acquainted with it now and that is what this article will concentrate on. Google webmasters tools in itself is an extremely complicated in the sense, there are way too many variables to deal within the complete webmasters toolbox. I shall only hover over the most significant and required aspects of utilizing the webmasters tools in order to zone in on the key internet search engine optimizing nature of it rather than the whole website in detail. Setup a merchant account - Now! Firstly, if you don't have a Google account, I would advise you to generate one and the log in to the Google webmaster tool website. And assuming that it is the first time you are logging into the site, you will be necessary to add your site. After you have added your site to the webmasters account, you will be able to see a screenshot of one's index page at the center of webmasters tools. It may take up to a fortnight before you could visit a screenshot of your website but you can begin using the tools at your disposal immediately. read more will also be required to verify that the website belongs to you. This could be done by simply clicking the manage site to the right of your website and simply clicking verify. I would recommend uploading an HTML file to your domain root folder and clicking on verify. I have found this the most efficient and the easiest way to verify your site. Put in a sitemap - submit your URL's to Google Click on your website to gain access to the Google webmasters tools dashboard. You can first start off by adding a sitemap in xml format. This is often achieved by various means e.g. even some alternative party websites provide the service of creating a sitemap for you. Or you could look up how to create a sitemap in Google if you fancy your likelihood of creating it yourself. Once that's out of the way, you could check to see if your pages have already been indexed by Google. Remember Google may index only the pages it sees as providing valuable user experience and overlook the rest. Though you also have the choice of manually submitting the website pages and URL links utilizing the 'fetch as googlebot', I strongly recommend that you use the sitemap submission for better results. In this manner, googlebot will know just how to maneuver during your website to reach certain pages. Look for site errors and correct them Next on the dashboard, I'd advise you to check the crawl errors under the health tab. This should be achieved on an extremely regular basis, since an unhealthy website is seen as a non-functioning website and thereby overlooked by most search robots, including googlebot. Check to see if your site has returned any URL errors on the final googlebot crawl. If so have them fixed. Craawl errors section usually mentions site errors, such as robot.txt error in case you have not uploaded a robot.txt file to your server already. Beneath the URL errors, you mainly find the access denied, not found rather than followed. To repair these errors, you could head to dashboard>Optimization>Remove URL> and create a new URL removal request. Once submitted, you could go back to the crawl errors you have rectified and mark them as fixed. Be sure you visit the crawl error page regularly to be sure that your website stays healthy. HTML improvements and Meta tags Another tool in the optimization tab is the HTML improvements. This will inadvertently suggest any html improvements that your website may require. This will are the Meta title tags, the description tags, and the keyword tags but not limited to them. It is pretty basic and the improvements can be carried out by yourself should you have a little bit of html knowledge yourself, or you might have your website designer or developer take care of these to further improve your websites chances in the entire look and feel for the googlebot. Though there are Additional info of other features included in the Google webmasters tools website that you could use to optimize it for se's, if you have started off with the basics, I am certain your website will stay healthy and may get you the traffic that you deserve. They are the very basics that you should be aware of and practice in order for your website to stand the opportunity of showing up in search engines.Like it? Share it! More by this author |